Lumière Botanicals
Complete visual identity system for a luxury wellness brand, encompassing packaging design, digital presence, and retail experience guidelines.
The Challenge
What the client was facing
A founder with a compelling wellness vision but no visual language to match premium price points ($80-200 SKUs). Every agency pitch either felt too 'crunchy granola' or veered into cold luxury—missing the warmth-meets-sophistication balance the brand required.
Our Solution
How we approached it
We developed a complete visual identity system rooted in 'botanical precision'—clean architectural layouts paired with organic forms and a muted earth-tone palette that feels expensive without being exclusionary. Packaging design works as a system across 40+ SKUs while maintaining shelf standout in competitive retail environments.
The Outcome
Results that speak for themselves
Year One Revenue
Exceeded first-year revenue projections by 35% at launch
Retail Partners
Secured premium retail placement within six months of launch
Social Sentiment
Overwhelmingly positive response to brand aesthetic across social platforms
Key Learnings
Luxury wellness sits at an intersection that many miss—it needs to feel both grounded and aspirational. The 'botanical precision' concept worked because it gave us a design system that could scale across 40+ SKUs while feeling cohesive.
Seasonal collection extensions and unboxing experience design for DTC channel launch.
The visual system SnapComm created captures exactly the essence we envisioned but couldn't articulate. Every touchpoint feels unmistakably Lumière.
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