Nova Healthcare
Thought leadership and PR program establishing Nova's executive team as voices on healthcare innovation, securing placements in key industry publications.
The Challenge
What the client was facing
Nova's executives had groundbreaking perspectives on healthcare AI and value-based care but zero media presence. Competitors with weaker ideas were dominating the conversation. Traditional PR firms proposed generic thought leadership programs with 12-month lead times to 'build relationships.'
Our Solution
How we approached it
We architected a narrative system that positioned each executive as an authority on specific healthcare verticals. Content was engineered for maximum newsworthiness—data-backed, contrarian (when warranted), and timed to industry news cycles. Direct-to-journalist pitching combined with owned content created a feedback loop of credibility.
The Outcome
Results that speak for themselves
Earned Media Placements
Secured coverage in target publications within first six months
Share of Voice Increase
Dramatically increased presence in healthcare innovation conversations
Speaking Invitations
Executive team invited to speak at premier industry conferences
Key Learnings
Healthcare executives have valuable perspectives but lack platforms. The key was engineering content for newsworthiness—data-backed claims, contrarian takes when warranted, and timing to news cycles. Quality over quantity in pitching.
Executive speaking tour and book project positioning for CEO as definitive voice on healthcare innovation.
Before SnapComm, our executives had valuable perspectives but no platform. Now they're being sought out as experts. The narrative architecture they built for us continues to pay dividends.
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